| Volume 1, Issue 3 |
|
May, 2008 |
ETS-Lindgren
Americas Sales Team
Quarterly Newsletter
|
|||||
|
|
ETS-Lindgren
Americas Sales Team
Quarterly Newsletter
|
|
|||
|
|
|||||
| News you can use from the CRM Team | |||||
|
Technology News
Microwave Journal
Taps ETS-Lindgren Expertise on Wireless Testing
 In
March 2008, when Microwave Journal needed expertise on wireless testing,
it likewise sought out ETS-Lindgren. Bryan Sayler provided an
in-depth executive interview about ETS-Lindgren’s
involvement as a member of the WiMAX Forum™ and the company’s role in
developing its new Radiated Performance Test (RPT) system. Designed to
provide detailed information on the radiated transmit and receive
performance of wireless devices in an over-the-air environment, ETS-Lindgren
lead with our expertise in developing the test protocol and turn-key
measurement systems.
The interview accompanied an extensive related article by Dr. Michael
Foegelle, ETS-Lindgren’s director of technology development, titled
“Determining Radiated Performance of Mobile WiMAX
Devices.” This article was sent to you for your review
earlier this month.
Product Updates:
Launch of 3164-08 Open Boundary Dual Polarized Antenna (700MHz
to 10GHz)
Launch of HI-6022 and HI-6122 EMF Field
Probes
Availability of New
Stinger Mounts
Keys
Wins & Success Stories
Sunnyvale, California-based Advanced Micro
Devices (NYSE: AMD) is a $6B semiconductor
manufacturer with 16,500 employees focused on helping leading computing,
wireless and consumer electronics companies deliver high-performance,
energy-efficient and visually realistic solutions. In June 2005, AMD’s
Austin test organization asked ETS-Lindgren to help plan a new RF
test facility to coincide with a major re-location of their Austin
operations to the other side of town into a campus-style setting,
relocating its thousands of employees closer together into a state-of-the
art campus with a goal of improving the location’s productivity. Prior to
this time, AMD’s Austin test organization for many years had been
successfully using an ETS-Lindgren 3-meter anechoic chamber to conduct RF
emissions and immunity testing on base stations and
other computer-related products that used AMD microprocessors. AMD had
also been using the chamber to conduct low-precision, survey-grade
acoustic measurements to detect gross-level acoustic product performance
changes between consecutive production runs. The relocation initiative
provided the AMD test team an opportunity to upgrade its test facilities,
enabling the product development team to gain more precise product RF and
acoustic performance information earlier in the product development
process.
Charlie Farris, ETS-Lindgren’s
authorized manufacturer representative in Texas, and the ETS-Lindgren
sales and engineering team engaged the opportunity by providing an
orientation to emerging changes in RF test standards in those industries
that AMD’s products are used, as well as
 ETS-Lindgren
test chamber design and project execution capabilities. The team
initiated a series of meetings with
AMD focused on understanding AMD’s project requirements,
including current and future test applications, workspace usage
preferences, site constraints, and project execution requirements. ETS-Lindgren’s
technical team used these requirements to develop a preliminary solution based
on an ETS-Lindgren FACT-10TM chamber. The solution effectively
accomplished AMD's goals to signficantly improve the precision of its RF
measurements earlier in the development cycle, speeding time to market. One
month later, AMD’s team informed us that progress on the new test facility
would be delayed 9-12 months as the overall AMD move had encountered
difficulties with local environmental regulations. Approximately one year
later, AMDs team had gotten past the environmental regulations by reducing
the overall footprint of the campus. This required AMD’s test team to
identify an industrial commercial building for its RF and acoustic testing
facilities. An additional important requirement was the facility needed
to be built according to a very tight schedule.
The ETS-Lindgren team responded by
having the AMD representatives visit ETS-Lindgren HQ in Cedar Park to
see a comprehensive, highly-customized solution to meet
AMDs requirements. A critical part of the final solution was helping
the AMD team understand why combining RF testing with acoustic testing in an
RF chamber was not an effective strategy as the RF
chamber does not provide a very good acoustic test environment. A
second key element was demonstrating via comprehensive construction
drawings how ETS-Lindgren had translated their project requirements into
a highly customized
solution. The last important part of the solution was helping AMD
understand project execution risks that could affect the construction
schedule, and how ETS-Lindgren could effectively mitigate those risks by
providing ETS-Lindgren project managers with maximum control over the
manufacture, delivery, staging, and construction of materials involved.
The ETS-Lindgren provided AMD budgetary estimates several
approaches to use a survey-grade, lower precision
acoustic chamber could cost effectively address their problem. For
approximately $85K, ETS-Lindgren could build a predictable field, survey
grade chamber that yielded better measurement information compared to
their current RF chamber test environment. The AMD team was then in a
position to make a decision, and 30 months after making initial contact
requesting ETS-Lindgren’s help, they issued the purchase order to ETS-Lindgren
in late 2007. The chamber is now under construction as shown in the
attached picture. As a postscript, discussions are currently underway
with AMD to finalize their acoustic chamber solution.
Americas East:
There was an impressive series of wins in
the Americas East region as well, including a SpaceSaver HPS for
Honeywell for a Fire safety application. Honeywell had been
using an outside test lab for close to 15 years. And with more
regulatory testing starting to happen, they were able to justify
bringing the testing in house. Honeywell spent several years
looking for a facility and the ETS-L turnkey offering was
essential to winning the job. The team handled everything from
chamber to instrumentation so they can immediately bring in EUT
and begin testing. They are consolidating 6 different product
lines and coming up with new lines to replace the older ones. AE
also had a Smart 100 for Hamilton Sundstrand which they are
using to testing simulating fuel control systems on aircraft.
This test can take anywhere from 6 months to 1 year. When they
have a test set up, they don't want to have to move things
around. This new chamber will allow testing in lower frequency
ranges and add additional testing capabilities for them. AE
also provided a Refurb for our friends over at IBM, which is an
EMC Compliance chamber that we did a major refurb job on last
year (over $1 mil) including a safety net in the chamber as a
safety precaution.
Americas West:
The Americas West region had numerours notable wins last
quarter with an EMC Chamber and an RF Chamber for Microsoft,
as well as an AMS-8500 for Pulse Engineering. As an antenna
manufacturing company, Pulse was using the chamber for
antenna pattern measurements on their antennas. They are
owned by a Swedish company that we sold an AMS-8500 to and
are wanting to duplicate their testing facilities here. They
originally had an older ETS chamber that they wanted to
upgrade. But, it's testing
wasn't reliable. So, therfore, they opted for a
new AMS-8500.
Latin America:
Hernan and his team landed a sweet deal with
Rohde & Schwarz (for
Pulse Engineering) which included a Space Saver 26H. ¡Trabajo
bueno!
Good job - all!
Sales Tools
 The
TILE! Maintenance Contract campaign launched the week of March
10th and wrapped up by the end of April. The campaign encourage known
customers to renew their current annual software maintenance agreements
prior to April 30th to receive 15 months of support for the price of 12
months. Roger Hatch reports that, to date, this campaign has been very
successful!
The updated 2008 Components Price List
was posted to the Sales Support Portal on March 12th.
Please refer to the Sales Support Portal
for the most up to date information. New standard proposals are posted as
they become available.
The
HI-6022 & HI-6122 joined the Laser-Pro family.
Notification was to all in February on new offering which provides
an excellent new sales opportunity for our field sales teams, as it
will be attractive to both existing and new customers.
Events - Where & When
May 1st Ingenium Open House -
Rockford, IL
May 8th IEEE Table Top - Detriot, MI
May 13th IEEE Table Top - Chicago, IL
May 20th Tech Tour - Melbourne, FL
June 2-6th Tech Tour - Mexico
June 16-20th IMS/MTTS - Atlanta, GA
June 16-20th Tech Tour - Brazil
June 26th Tech Tour - San Diego, CA
Team News
 The
Cedar Park Sales Team is here to support you. Please keep our numbers
handy.
Chris Brown, Director -
Sales 512-531-6411
Brian Hill, Mgr - Product
Management 512-531-6425
Tammy Hojat, Mgr - Inside
Sales 512-531-6464
Dale Stone, Mgr - Customer Care
512-531-6401
Martha Hallman, Mgr - CRM
512-531-6417
Regards,
Martha Hallman
CRM Manager
ETS-Lindgren
|
|
| Copyright 2008 |
According
to Dave Seabury (ETS-Lindgren Product Management) "there are
literally thousands of the older 4422's and the equivalent FP units
that can be replaced without any system changes for the user. The
new HI-6122 can now add laser capability down to 10 kHz. No other
competitor offers laser capability from 10 kHz to 40 GHz with just
two probes, the HI-6122 and HI-6153. No other competitor can match
ETS not only with RF probes, but also a complete offering of
EMC/Wireless antennas, emissions and immunity software, positioning
equipment and anechoic chambers for all RF testing standards."