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The ETS-Lindgren Marketing Department wishes you and yours a happy
holiday season and a prosperous New Year. The year 2007 was a
stellar one for the company with great sales and new customers
coming on board. Many thanks to you for making this a memorable
year!
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MarketWire -
December
2007
Banner Year for Marketing Department
Below are just a few of the initiatives completed by the
Marketing Department this year. In 2008, the department will
continue to support ETS-Lindgren Representatives and Distributors
through effective communication, developing print and electronic
resources and strengthening relationships around the globe. Please
inform us about specific ways we may assist your sales efforts.
Communication Initiatives
- Created periodic MarketWire HTML
Newsletters
- Actively distributed product
announcements to press
- Facilitated sales via involvement
on key industry committees and boards
- Developed Tech
Tour into an international campaign
- Launched the
WiMAXRPT campaign
Resource Initiatives
- Engaged customers with a strong
tradeshow presence
- Developed new print collateral
with a more efficient process for distribution
- Improved both
Rep Finder and RFQ resulting in a higher number of customer
contacts via the web
- Began online advertising to reach
new customers
Looking Ahead to 2008
-
 Tradeshow
prominence: WiMAX Forums, AMTA, CTIA, IEEE EMC, MTT and APS
Symposiums
- Instigate new Public Relations
and communication initiatives
- Create new print and electronic
ad campaigns
- Enhance the web through expanded
content and functions
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Check out the January online edition of
Microwave Journal. ETS-Lindgren's Vince Rodriguez will be
featured in their first "Expert Advice" column.
How can we serve you?
Our efforts are most effective when we partner with
you to achieve results. Help us make 2008 another banner year by
sharing your ideas of how we can better serve you.
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